Our Story

The Pink Tulip Clothing was founded in 1986 by my mom, Letty Algren, with a simple but powerful idea: women who spend their lives taking care of everyone else deserve a place where they are taken care of, too.

That belief was inspired by her own mother, our beloved “Nunny.” Nunny was the kind of woman who poured herself into others without hesitation. She gave her time, her energy, and her heart freely, always putting everyone else first. Her selflessness and quiet strength became the foundation of what The Pink Tulip would one day represent.

From the beginning, The Pink Tulip was created to be more than a clothing store. It was meant to be a place where women could slow down, feel seen, feel confident, and walk out feeling better than when they came in. A place where getting dressed didn’t feel stressful, it felt joyful.

At our core, we believe confidence starts with how you feel in your clothes. Our mission has always been to take the pressure out of “what do I wear?” Whether you’re dressing for a special event, date night, a girls’ weekend, or everyday life, we’re here to help you feel put-together, comfortable, and like yourself, just elevated.

In 2016, after graduating from The University of Alabama with a degree in Fashion Retail and Merchandising, I joined my mom in the business and brought a fresh perspective to the brand. Together, we took a leap of faith into the online world, building everything from the ground up. It hasn’t always been easy, but it’s been incredibly rewarding.

Today, our goal is to bring the in-store Pink Tulip experience online. We focus on fully styled outfits, honest fit guidance, and thoughtful details that help you shop with confidence — even from your phone. From detailed fit notes to try-ons and styling ideas, we want you to feel just as supported online as you would standing in our store.

As a mother-daughter team, we still go to market together and personally try on every single piece for fit and comfort. Each item is hand-selected to create collections that feel timeless, flattering, and wearable, always with quality, versatility, and an approachable price point in mind.

Most importantly, our customers are the heart of everything we do. Whether you’ve shopped with us for years or just found us, we’re so glad you’re here. The Pink Tulip is and always will be a community built around women supporting women.

Come see us anytime in store, on our app, or online. And for behind-the-scenes moments, styling inspiration, and a peek into our everyday life, be sure to follow along on social.

See you soon 🤍